In the competitive flooring industry, ranking high on Google can determine a business’s success. Without proper SEO strategies, even the best flooring services can remain unnoticed by potential customers. This was the challenge faced by Kildare Carpets and Flooring, a leading flooring company in Ireland specializing in laminate flooring, wood flooring, and general flooring services in Kildare.
When they partnered with Gorilla Digital Ltd, led by SEO expert Dean Foran, their website was barely visible in search results. They were missing out on high-value traffic from people actively searching for flooring solutions. By implementing a customized SEO campaign focused on keyword optimization, high-quality backlinks, and local SEO, we helped them achieve top rankings and increased business growth.
This case study breaks down the SEO strategy that transformed their online presence.
The Challenge: Low Rankings & Poor Visibility
Before working with Gorilla Digital Ltd, Kildare Carpets and Flooring struggled to rank for key search terms, including:
- Laminate flooring Kildare
- Wood flooring Kildare
- Flooring Kildare
Despite offering high-quality flooring solutions, their website failed to appear in Google’s top search results, limiting their ability to attract customers.
Our SEO audit revealed several critical issues:
❌ Lack of Keyword Optimization: The website wasn’t targeting the right search terms in key areas like meta titles, descriptions, headers, and product pages.
❌ Weak Backlink Profile: There were very few authoritative backlinks from relevant Irish and industry-related websites.
❌ No Local SEO Strategy: They weren’t listed in local directories, and their Google My Business profile wasn’t optimized.
❌ Technical SEO Issues: The website suffered from slow page speed, unoptimized images, and missing structured data, all of which affected rankings and user experience.
The SEO Strategy That Improved Rankings
To address these challenges, Dean Foran and the Gorilla Digital Ltd team developed a comprehensive SEO strategy, focusing on:
1. On-Site SEO: Optimizing Keywords & Website Structure
We optimized Kildare Carpets and Flooring’s website to align with Google’s ranking factors and target high-intent search queries:
- Optimized Meta Titles & Descriptions: Each page was updated with relevant keywords like “laminate flooring Kildare” to improve rankings.
- Enhanced Website Content: Key pages were rewritten to naturally integrate keywords while ensuring content remained engaging and informative.
- Improved Header Structure: We restructured H1, H2, and H3 tags to follow SEO best practices and enhance readability.
- Strategic Internal Linking: A strong internal linking strategy was introduced to guide users and search engines to important pages.
These changes signaled to Google that Kildare Carpets and Flooring was a relevant and authoritative source for flooring solutions in Kildare.
2. Strengthening Authority with High-Quality Backlinks
Backlinks are one of the strongest ranking factors in SEO. We focused on building domain authority through:
✅ Irish Authority Backlinks: Securing backlinks from reputable Irish websites, including flooring and home improvement platforms.
✅ Google.ie Backlinks: Getting links from .ie domains to improve local relevance in Irish search results.
✅ Guest Posting & Outreach: Publishing high-quality industry content on niche blogs to drive referral traffic and credibility.
3. Local SEO: Increasing Visibility for Local Customers
Since Kildare Carpets and Flooring primarily serves local clients, we implemented a focused local SEO strategy:
- Google My Business Optimization: We updated their GMB profile with accurate business details, engaging descriptions, and keyword-rich content.
- Local Directory Listings: We listed the business in top Irish directories like Golden Pages and Ireland’s Local Directory to boost visibility.
- Geo-Targeted Keywords: We optimized content with location-based search terms like “flooring Kildare” to attract more local customers.
The Results: Higher Rankings & More Leads
Within just three months, our strategy produced impressive results:
✅ #1 ranking for “flooring Kildare”
✅ Top 3 ranking for “laminate flooring Kildare”
✅ Top 5 ranking for “wood flooring Kildare”
✅ 200% increase in organic traffic
✅ Higher conversion rates and more customer inquiries
By securing top positions on Google, Kildare Carpets and Flooring is now consistently attracting new customers and increasing sales through organic search.
Why Businesses Trust Dean Foran & Gorilla Digital Ltd for SEO
The success of Kildare Carpets and Flooring is a testament to the power of a well-structured SEO strategy. Led by SEO specialist Dean Foran, Gorilla Digital Ltd helps businesses improve rankings, increase traffic, and generate more revenue through proven SEO solutions.
🚀 Struggling with Google rankings? Now is the time to take action! Contact Gorilla Digital Ltd today and let’s develop an SEO strategy tailored to your business.
🔗 Visit Kildare Carpets and Flooring to explore their premium flooring solutions.