In today’s competitive eCommerce landscape, ranking on Google is essential for driving sales and reaching new customers. Without proper SEO, even the best products can remain hidden from potential buyers. This was the challenge faced by The Satin Scent, an Irish brand specializing in premium wax melts and home fragrances.
Despite offering high-quality products, the company struggled with low search visibility, failing to rank for essential terms like “wax melts Dublin” and “best wax melts Ireland.”
To turn things around, The Satin Scent partnered with Dean Foran and his team at Gorilla Digital Ltd, a leading SEO agency. By implementing a tailored SEO strategy that focused on on-site optimization, high-quality backlinks, and local SEO, the brand saw dramatic improvements in both rankings and organic traffic.
The Challenge: Minimal Google Visibility
When The Satin Scent approached us, their website faced multiple SEO challenges:
🚫 Lack of Keyword Optimization – Essential keywords were missing from meta titles, descriptions, headers, and product descriptions.
🚫 Weak Backlink Profile – The website lacked high-quality backlinks from trusted Irish domains.
🚫 No Local SEO Strategy – The business was not listed in Irish directories or optimized for geo-targeted searches.
🚫 Technical SEO Issues – Slow page speeds, unoptimized images, and missing structured data were preventing higher rankings.
Without addressing these issues, The Satin Scent was missing out on potential customers actively searching for wax melts in Ireland.
The SEO Strategy: How We Improved Rankings
To overcome these challenges, Gorilla Digital Ltd, led by SEO expert Dean Foran, designed a comprehensive SEO strategy focused on three core areas:
1. On-Site SEO: Optimizing for Keywords & User Experience
One of the first steps was to enhance the website’s content and structure to ensure Google recognized its relevance for wax melts.
🔹 Meta Titles & Descriptions: Every page was rewritten with high-intent keywords like “wax melts Dublin” while maintaining an engaging tone.
🔹 Product Descriptions: Content was rewritten to be more persuasive, incorporating keywords naturally while improving readability.
🔹 Header & Content Structure: H1, H2, and H3 tags were optimized to improve keyword placement and content hierarchy without keyword stuffing.
🔹 Strategic Internal Linking: A structured internal linking strategy helped distribute link authority and improve website navigation.
These improvements signaled to Google that The Satin Scent was a leading source for premium wax melts in Dublin.
2. High-Quality Backlinks: Strengthening Authority in Ireland
Backlinks are a major ranking factor, so we focused on acquiring authoritative links from trusted Irish sources.
✅ Google.ie Backlinks – Links from high-authority Irish domains increased local relevance.
✅ Guest Posting & Content Outreach – Well-crafted articles were published on niche-related blogs and home improvement websites, boosting credibility.
✅ Business Directory Listings – The Satin Scent was submitted to top Irish eCommerce directories, reinforcing its online presence.
These efforts helped Google recognize the website as a credible, authoritative business in the Irish wax melt industry.
3. Local SEO: Targeting Dublin-Based Customers
Since The Satin Scent primarily serves Irish customers, a strong local SEO strategy was essential.
📍 Google My Business Optimization – We optimized the Google My Business profile with updated details, images, and local keywords.
📍 Local Directory Listings – The business was listed on top Irish directories like Golden Pages and Local Business Listings.
📍 Geo-Specific Keywords – Website content was adjusted to emphasize Dublin-based search terms, increasing visibility for local customers.
The Results: Higher Rankings & More Sales
Within a few months, our strategy delivered impressive results:
✅ #1 ranking for “wax melts Dublin”
✅ Top 5 ranking for “wax melts Ireland”
✅ 150% increase in organic traffic
✅ Higher conversion rates & more direct sales
By securing top rankings on Google, The Satin Scent saw a surge in brand credibility, customer inquiries, and product sales.
Why Choose Dean Foran & Gorilla Digital Ltd for SEO?
The success of The Satin Scent demonstrates the power of a strategic, results-driven SEO campaign. Dean Foran and his team at Gorilla Digital Ltd specialize in helping businesses rank higher, drive targeted traffic, and increase sales through proven SEO techniques.
🚀 Want to improve your Google rankings? Contact Gorilla Digital Ltd today for a tailored SEO strategy that delivers real business growth.
🔗 Visit The Satin Scent to explore their premium wax melts and home fragrances.