Search Engine Optimisation is no good if your product and user experience are not up to scratch. Google want to give users exactly what they want. So if your planning to rank at the top of Google for something, you need to do your research and make sure you genuinely deserve to be there. A few things to ask yourself: Compared to your competitors, how good is your product? is your pricing competitive? is your website good?

Search Engine Optimisation is no good if your product and user experience are not up to scratch. Google want to give users exactly what they want. So if your planning to rank at the top of Google for something, you need to do your research and make sure you genuinely deserve to be there. A few things to ask yourself: Compared to your competitors, how good is your product? is your pricing competitive? is your website good?