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- dean@thegorilladigitalltd.com
- 13 Adelaide RdSaint Kevin's, Dublin 2, D02 P950
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- Ireland's Number #1 SEO Expert
LinkedIn isn’t just for job hunters anymore. It’s one of the best platforms for building trust, attracting clients, and making professional connections. But that only works if people can actually find your profile or company page. That’s where LinkedIn SEO comes in.
Just like Google, LinkedIn uses search signals to decide which profiles and posts to show first. It reads your headline, about section, job history, skills, and even your activity to figure out what you do and who might be interested.
If you want more profile visits, stronger leads, or better visibility in your industry, here’s how to set up your LinkedIn profile to help people find you.
If you’re a business owner, freelancer, or professional, your personal profile matters. People will often check your page before reaching out, and if it doesn’t include the right keywords or information, you’re easy to miss.
Your headline is the bit of text that appears under your name. LinkedIn fills this automatically with your current job title, but that’s not helpful for SEO.
Change it to include what you actually do. Keep it simple and keyword focused.
Example:
Use real words your customers would search for. Avoid fancy terms or vague job titles.
The About section is one of the most valuable parts of your profile. It gives LinkedIn context about your experience, industry, and expertise. You have 2,600 characters, so use it well.
Tips:
Example opening line:
“I help Irish trades and service-based businesses generate steady leads through smart SEO, content, and Google Ads.”
That tells both people and LinkedIn what you do and who you serve.
Many people leave their experience section vague or out of date. Each job title and description helps LinkedIn understand your background, so take a few minutes to clean it up.
Under each role, write a short summary of what you did, what industries you worked with, and what results you delivered. Include keywords where they fit naturally.
Example:
“Ran local SEO campaigns for construction companies across Dublin and Meath, helping clients appear in Google’s local pack and generate inbound calls.”
It’s specific and includes terms that people might actually search.
Go to your profile settings and create a custom URL that’s clean and easy to share. It’s usually your name, or your name plus your service.
Examples:
linkedin.com/in/johnmurphy
linkedin.com/in/johnmurphy-copywriter
linkedin.com/in/johnmurphy-kildaremarketing
This looks better when you share it and can also help you appear in Google results.
LinkedIn isn’t just about your profile. The posts you share, articles you write, and comments you leave all affect how visible you are. Active users are shown more often in search results and on the home feed.
If you want your profile to rank well, you need to show LinkedIn that you’re present and contributing. That doesn’t mean posting every day, but a few times a week can make a big difference.
You don’t have to write long articles. Short, useful updates that show your knowledge and services are enough.
Ideas include:
Example:
“Finished a driveway clean today in Lucan. Always satisfying to see the results. If you’re thinking of freshening up your patio, feel free to message me.”
Keep it honest and simple. Add a location when it makes sense. These small details help LinkedIn connect you with your local audience.
When writing a post, include relevant keywords without overdoing it. Just like your profile, the system scans your posts to understand what topics you cover.
Mention your service type and area naturally. Instead of writing “Busy week,” say “Busy week finishing two roof repairs in South Dublin.”
This helps your posts show up when people search for similar services.
Hashtags work on LinkedIn, but you don’t need many. Stick to three to five per post and make sure they’re related to the topic.
Good hashtags include:
Avoid long, made-up tags or anything that doesn’t fit your content. The goal is to help LinkedIn match your post with people who care about that topic.
The more relevant connections you have, the better your visibility. LinkedIn’s algorithm shows your posts to people in your network first. If they engage, it spreads further.
That means connecting with people in your industry, location, and customer base helps your content get seen by the right crowd.
When sending connection requests, always add a short note. Even a sentence is enough. For example:
“Hi Mark, I noticed you’re based in Cork too. Thought I’d reach out and connect.”
Don’t just post and log off. Spend a few minutes each day reading and commenting on posts in your feed. Replying to someone else’s content makes your name visible, builds relationships, and can even lead to referrals or new connections.
Try to add value. A short tip, a reaction, or a bit of insight is all it takes. People will often check your profile after you comment, which is why having your headline and About section in order matters.
If your business has a company page, don’t leave it empty. LinkedIn company pages can appear in Google search results and LinkedIn’s own directory. A complete, active company page adds credibility and gives you more space to be found.
Start by making sure your company name matches your website and branding. Use your logo and a cover photo that reflects your work. A picture of your team, equipment, or a recent project works better than a generic stock image.
The company description is where you explain who you are, what you do, and who you help. This is indexed by both LinkedIn and Google, so write it in plain language with key phrases included.
Example:
“We provide professional landscaping services across Dublin and Kildare. From garden makeovers to fencing and paving, we work with both homeowners and commercial clients.”
Keep it straightforward. Avoid long introductions. Mention your services and service areas clearly.
Fill in every section. That includes:
This allows people to contact you directly and shows search engines that your business is legitimate and active.
Even if your personal profile is active, your company page should have posts as well. These can be the same jobs, photos, or updates you share on your personal page. You can also post company news, team updates, or behind-the-scenes content.
Doing this improves your visibility on LinkedIn and gives potential clients a stronger impression of your brand.
You’ve built your profile, updated your content, and set up your company page. But LinkedIn SEO is not a one-time job. It improves the more active and relevant you stay.
Go back and check your headline, About section, and experience every few months. If your services change or you move into a new area, make sure your profile reflects that.
If you’re posting regularly, LinkedIn gives you basic stats on impressions, clicks, and reactions. Pay attention to which posts get the most attention and what time of day seems to work best. Use that info to shape your content.
If one post about chimney repairs in Wexford did really well, post more like it. If short videos perform better than photos, keep using that format.
The people who do well on LinkedIn aren’t always the loudest or most polished. They’re usually just the ones who show up regularly. You don’t have to post every day, but a steady rhythm of updates, comments, and useful content helps LinkedIn push your profile in the right direction.
1. What is LinkedIn SEO?
LinkedIn SEO is the process of improving your profile and company page so that you appear higher in LinkedIn and Google search results. It includes using the right keywords, writing strong descriptions, and staying active on the platform.
2. How can I improve my LinkedIn profile for search?
Start with a clear headline that includes your job or service. Use your About section to explain what you do, who you help, and where you’re based. Add keywords that your ideal clients might use when searching.
3. Does posting regularly help with LinkedIn visibility?
Yes. Regular posts show LinkedIn that you’re active. They also give the algorithm more content to match with search terms and show in feeds. Even two or three posts per week can make a big difference.
4. What kind of posts work best for LinkedIn SEO?
Short, helpful posts with service keywords and locations work well. Before-and-after photos, tips, customer stories, and industry updates all help improve your reach and visibility.
5. Should I use hashtags on LinkedIn?
Yes, but only a few. Three to five per post is enough. Use hashtags that match your service, industry, and location. Avoid using overly broad or vague tags.
6. Is it worth creating a company page as well?
Definitely. A company page adds trust, appears in Google search results, and gives you another space to be found. Keep it active with regular updates and complete all profile sections.
7. What should go in the ‘About’ section of my profile?
Explain who you help, what you do, and what services you offer. Use simple, clear language and include service-related keywords. Mention your location if you work locally.
8. Does commenting on other people’s posts help my SEO?
Yes. Commenting makes your profile more visible. When people see your name on active posts and you add value, they’re more likely to view your profile and connect with you.
9. Should I use the same keywords everywhere on my profile?
Use them naturally throughout your headline, About section, experience, and posts. Don’t force them, but do repeat key services and areas where it makes sense.
10. How do I know if my LinkedIn SEO is working?
Check your profile views, post reach, and connection requests. If you’re seeing more activity and people are finding you through search, it’s working. LinkedIn’s analytics will help you track progress.
LinkedIn SEO is about clarity, consistency, and real connection. You don’t need to be a full-time marketer or spend hours a day on the platform. You just need to be present, explain what you do properly, and give people a reason to trust you.
Start with your profile. Clean up the headline, write a strong About section, and make sure your experience matches your current services. Then post content that shows your work, and take the time to connect with the right people.
LinkedIn will do the rest, but only if you give it the right signals.