Our SEO Process

At Deanforan.com, we take a structured and data-driven approach to SEO. Our goal is to help websites rank higher on search engines, attract the right audience, and generate sustainable organic traffic. SEO is not just about keywords – it is about building a strong foundation that ensures long-term growth.

Our SEO process covers every essential aspect of optimisation, from keyword research to AI-driven content strategies.

Here is how we optimise websites for long-term success.

Keyword Research: The Foundation of SEO

Every successful SEO strategy begins with in-depth keyword research. If you do not know what your potential customers are searching for, they will not find you.

We use advanced keyword research tools to identify high-value search terms that drive traffic. Some of the best tools we rely on include:

• SEMrush Keyword Tool – Provides detailed keyword insights, competition analysis, and search trends.
• Ubersuggest – Helps identify long-tail keywords and content ideas.
• AnswerThePublic – Shows common search queries and user-generated questions related to your industry.

How We Conduct Keyword Research

1. Identifying Core Keywords – We analyse your industry, competitors, and audience to find keywords that bring the most traffic.
2. Search Intent Analysis – Understanding whether users are looking for information, services, or making a purchase.
3. Long-Tail Keyword Targeting – Finding less competitive keywords that still drive relevant traffic.
4. Competitor Keyword Gap Analysis – Discovering opportunities where your competitors rank but you do not.

By leveraging these tools, we build a keyword strategy that aligns with your business goals and helps your website rank for the right search terms.

Setting Up Tracking: Measuring SEO Performance

SEO is an ongoing process, and tracking is essential for measuring success. We set up the right analytics tools to monitor performance and adjust our strategies accordingly.

The key tools we use for tracking include:

• Google Analytics – Tracks website traffic, user behaviour, and conversions.
• Google Search Console – Monitors search performance, indexing issues, and technical SEO errors.
• SERProbot – Provides real-time keyword ranking insights.

Why Tracking Matters

1. Performance Monitoring – Keeping track of rankings, traffic, and engagement metrics.
2. Identifying Issues – Detecting crawl errors, indexing problems, and penalties.
3. Measuring Conversions – Understanding how SEO efforts translate into leads and sales.
4. Data-Driven Decisions – Adjusting strategies based on performance insights.

By setting up tracking correctly, we ensure all SEO efforts are data-driven and results-focused.

On-Site Optimisation: Enhancing Website Performance

On-site optimisation focuses on improving website structure, content, and technical SEO to enhance rankings. We use Page Optimizer Pro, a powerful tool that fine-tunes on-page elements based on Google’s ranking factors.

Key On-Site SEO Techniques

1. Title and Meta Tag Optimisation – Crafting compelling and keyword-rich titles and descriptions.
2. Header Tag Structuring – Using proper H1, H2, and H3 tags to improve readability and SEO.
3. Content Optimisation – Ensuring content is well-structured, engaging, and optimised for search engines.
4. Internal Linking – Strengthening website architecture by linking relevant pages together.
5. Site Speed and Mobile-Friendliness – Improving loading speeds by optimising images, code, and server performance.
6. Schema Markup – Adding structured data to improve search engine visibility.

With Page Optimizer Pro, we ensure every page is fine-tuned to meet search engine ranking criteria.

Off-Site Optimisation: Building Website Authority

While on-site SEO improves your website’s internal performance, off-site SEO helps build credibility and authority. Search engines view high-quality backlinks as a sign of trust, making off-site optimisation essential for strong rankings.

Our Off-Site SEO Strategy

1. .IE Backlinks – Acquiring authoritative Irish backlinks to strengthen local SEO.
2. Local Backlinks – Earning links from reputable Irish websites and news sources.
3. Citations and Directories – Listing your business on trusted platforms such as Golden Pages, Yelp, and Foursquare.
4. Guest Posting and Outreach – Partnering with industry blogs to earn valuable backlinks.
5. Press Releases – Distributing content to high-authority news websites to increase online exposure.

Google My Business Optimisation

For local businesses, Google My Business (GMB) is one of the most important tools. A well-optimised GMB profile helps businesses appear in Google Maps results and local search queries, driving more local traffic and leads.

Our GMB Optimisation Process

1. Optimising Business Information – Ensuring that your business name, address, and phone number (NAP) are accurate and consistent across the web.
2. Adding High-Quality Images – Uploading professional and engaging images to showcase your products or services.
3. Writing a Keyword-Optimised Description – Crafting a well-written business description with relevant keywords to improve search visibility.
4. Encouraging Customer Reviews – Actively engaging with customers and requesting reviews to build credibility.
5. Posting Regular Updates – Keeping your GMB profile active by sharing updates, offers, and news about your business.

Having a fully optimised GMB listing increases visibility in local searches and ensures potential customers can easily find your business.

AI Content Optimisation

AI-powered tools have revolutionised SEO, making it easier to create and optimise content while maintaining human quality. At Deanforan.com, we integrate AI tools to enhance content strategy without sacrificing authenticity.

How We Use AI for SEO Content

1. Topic and Keyword Research – AI tools suggest high-performing topics based on real-time search trends.
2. Content Structuring – Ensuring articles are well-organised and easy to read, following SEO best practices.
3. SEO Content Scoring – AI analyses readability, keyword density, and overall optimisation levels.
4. Competitor Analysis – Identifying gaps in competitor content to create a stronger, more engaging strategy.
5. Automated Internal Linking – AI helps suggest relevant internal links to strengthen website structure.

By combining AI insights with expert content writing, we ensure that every piece of content is engaging, SEO-friendly, and valuable to readers.

Technical SEO: Optimising for Search Engines

Technical SEO plays a key role in ensuring that search engines can crawl, index, and rank your website properly.

Our Technical SEO Optimisation Process

1. Site Structure and Navigation – Ensuring a clean, logical structure for search engines and users.
2. Mobile-Friendliness – Optimising websites to perform well on mobile devices.
3. Page Speed Optimisation – Reducing loading times to improve user experience and rankings.
4. Fixing Crawl Errors – Resolving indexing issues, broken links, and other technical errors.
5. Enhancing Security (SSL Certificates) – Ensuring HTTPS encryption for user safety and better rankings.
6. XML Sitemap and Robots.txt Optimisation – Helping search engines crawl and index the website efficiently.

A strong technical SEO foundation ensures that search engines can understand and rank your site effectively.

Content Strategy and Blog Optimisation

High-quality content is at the heart of SEO success. A well-planned content strategy helps businesses rank for relevant keywords and engage their target audience.

Our Content Optimisation Approach

1. Creating High-Value Blog Content – Publishing well-researched, SEO-optimised articles to attract organic traffic.
2. Answering User Questions – Using tools like AnswerThePublic to address common search queries.
3. Optimising for Featured Snippets – Structuring content to appear in Google’s answer boxes.
4. Using Engaging Headlines – Writing compelling titles that drive clicks and engagement.
5. Content Refreshing and Updates – Regularly updating existing content to maintain relevance.

A well-executed content strategy improves website authority and helps businesses connect with potential customers.

SEO Audits and Ongoing Improvements

SEO is not a one-time process. Regular audits and ongoing improvements are necessary to stay ahead of competitors.

Our SEO Audit Process

1. Technical SEO Audit – Identifying website speed, indexing, and crawlability issues.
2. On-Page SEO Review – Analysing title tags, content quality, and internal linking.
3. Backlink Profile Audit – Checking the quality and relevance of existing backlinks.
4. User Experience and Behaviour Analysis – Using analytics to improve website navigation and engagement.
5. Competitor Benchmarking – Tracking competitor performance and identifying opportunities.

We continuously monitor and refine SEO strategies to ensure sustained growth and improved rankings.

Start Your SEO Campaign Today

At Deanforan.com, we follow a data-driven and strategic approach to SEO. From keyword research to AI content optimisation, every step in our process is designed to achieve long-term success.

Whether you are looking to improve local rankings, boost organic traffic, or enhance website performance, our SEO strategies deliver measurable results.

📞 Ready to grow your business with SEO? Contact us today to get started!