SEO Training

Our Guide to SEO

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What Is SEO and How It Works: A Step by Step Guide

3.5 billion searches are performed on Google every single day. Seriously, no matter what you do, people are looking for your products and services on Google. But here’s the thing: Even though there are billions of searches every single day, our recent study shows that 91% of content gets no traffic from Google. So how do you join the other 9% of web pages and start getting free, consistent, and passive traffic from Google? If you’re a beginner and want to know how to do SEO, or looking for SEO training, then you’re going to want to read this whole post because we are going to show you how to start attracting customers from the world’s largest search engine.  Let’s dive in and learn the basics of SEO first.

What is SEO?

SEO stands for Search Engine Optimization – and it is the craft of optimizing web pages, content, and web links to your content, so that your content will get the best possible ranking and the most possible traffic from search engines like Google. Think of Google like a filing system in a library. The library has billions of books with hundreds of trillions of pages. So let’s say that you want to find something on, “global warming” Then Google would search through these books and extract pages that contain your keywords or closely related words. But as we’re sure you know, search results aren’t returned in any random order. Google tries to return the most relevant results first by using sophisticated algorithms. And they’re so good at this, that most of us never have to click through to page 2 of the search results. Nobody knows exactly how these algorithms work or the exact factors it looks at to rank a webpage, but we do know a lot of the so-called “Google ranking factors,” so we are able to make some optimizations.

Keyword Research

This is where SEO gets interesting. Keyword research is the process of finding what your customers are searching for, how much traffic those terms can send your way, and how difficult it might be to rank for them. Understanding what kinds of things your potential customers are searching for is the first step of the keyword research process. Unless you know this, there’s no way you can even begin to create pages that will rank in search engines and attract valuable traffic. Brainstorming words and phrases that define your industry is the best way to start this process. For an online computer store, these might be things like: computer, PC, laptop, MacBook. You can then use these as ‘seed’ keywords to find more ideas. Just plug them into a keyword research tool like Ubersuggest’ Free Keyword Tool and check one of the keyword ideas reports.

Search Engine Optimization Tools: UberSuggest

Ubersuggest is a free online tool which will help you generate keyword ideas to improve and expand your content marketing strategy. Whether you’re writing blog posts or trying to emulate your competitor’s success, UberSuggest has the tools to help you on your way. The first page you’ll see on UberSuggest will have a search bar and a location drop-down menu next to it. Make sure that you’ve selected the correct country for your search, which will most likely be the country in which your business operates. Be sure to alter this accordingly if you’re a part of a large company which operates in multiple countries. You can search for keywords or a domain name to get more information. For instance, I will be using “wedding photographer Ireland” as my keyword. You’ll now have access to plenty of information about the keyword including Search Volume, SEO and SEM (Search Engine Marketing) difficulty, and the Cost Per Click. Scroll down and you’ll see a more in-depth analysis of the traffic, such as the volume split between mobile and desktop users and how many clicks are due to the SEO results compared to SEM results. All this information is only useful if it’s put into action. For example, if 90% of your customers use their mobile to browse your website and your website hasn’t been optimized for mobile, then you know this is an area you can work on to improve your customers’ experience. Furthermore, UberSuggest will show you roughly how many backlinks (other websites linking to your website) are needed in order to rank in the top 10 search engine results.

Landing Pages

A landing page is a tailored webpage that appears after a user has clicked on an advertisement or inbound link. It is more specific than your homepage and contains a strong call to action. Landing pages have a proven track record of increasing conversions. But you are going to need more than one to do the trick. In fact, you should have a landing page for every campaign you run. According to research, when companies increased their number of landing pages from 10 to 15 they saw a 55% increase in leads. Each landing page should have a specific audience and a specific intent. For instance, a health and wellness center might have a landing page targeted toward people interested in receiving massage therapy, and another landing page targeted toward people looking to become a certified yoga instructor. Once you’ve nailed down the intent of your landing page and the targeted action you want visitors to take on that page, it’s time to do some keyword research.  Once you have your keywords, it’s time to incorporate them into your content organically. Avoid “stuffing” your content with keywords — it’s obvious to everyone (including Google) that you’re fishing for traffic when you do that. You’ll want to naturally add the keywords into the mix, using synonyms of some of the main keywords as well.  You want your keywords to hold weight, so make sure you include your main keywords in your headlines as well as in the body of your landing page copy. 

Blog Posting

Blog posting is important to SEO for website traffic and keyword rankings. The more blog posts you publish and optimize for SEO, the higher your webpages will be listed on search engine result pages. A blog is important for SEO because more people will find your business through organic search. But that’s just the tip of the iceberg when it comes to connecting the dots between search engine optimization and a blog. Below are top benefits you’ll receive by harnessing the power of SEO and a blog on your website.
  • Blogs increase organic SEO volume
  • Blogs create fresh content that gets rewarded
  • Blogs offer unlimited SEO keyword opportunities
  • Blogs improve popularity rank
  • Blogs build credibility
As you discovered, there are many reasons and benefits why blogs are important for SEO. Obviously, the most immediate impact will come from an increase in traffic, but blogs also make your overall efforts on search engine optimization easier. The more opportunities you have to get high-quality content indexed in Google and Bing, the more chances your site has to be found. And a blog is one of the easiest ways to do that over the long-term. Now, if you’re new to SEO and blogging, be sure to check out our SEO Training entitled How to Do SEO for Website Step by Step in YouTube. You can pick and choose the tactics you want to try to increase your site’s organic rankings and traffic in the search engines.

Technical SEO

This is the part of SEO that ensures that a website meets the technical search engine requirements. For users to find your content, search engine bots have to be able to find, crawl, render and index your website’s pages. Search engine robots evaluate websites for a variety of factors. These factors include the user’s experience – such as how fast a page loads. Other aspects, such as title tags, help the robot understand what the content is about in order to rank it. For your site to be fully optimized for technical SEO, it should meet requirements such as:
  • Have secure HTTPS pages
  • Mobile optimized
  • Fast loading
  • And so on…
Now that you know what is technical SEO and have some technical SEO optimization strategies to follow, you should be able to improve the rankings and visibility for your site online when performed correctly. To learn more about SEO training in Ireland, contact us today! 

Google My Business Optimization

Believe it or not, Google My Business is a huge step forward for small businesses, also optimizes your online presence at one go! So – really, what is Google My Business?  Google My Business is a service operated by Google for most local businesses. It allows business owners to create a business profile on Google for free. The business profile will provide users with important details which include address, hours, phone number, a link to their website, etc. Using Google My Business to its full potential means optimizing it for the benefit of local SEO. The better optimized your listing is for SEO will determine your rank and thus your ability to gain new clients. Hiring a local SEO agency is a crucial step to ensure your Google My Business listing remains updated and accurate for your customers. The Gorilla Digital offers Search Engine Optimization services designed for local businesses. We have a range of affordable local SEO services that follow ethical guidelines from search engines with which we partner.  We are committed to providing excellent local search management and ensuring customer satisfaction. We can help you reach your local community by creating a plan specific to your business. We’ll help you claim your Google My Business listing and optimize it. Google My Business is by far the most important online directory for local businesses.  Contact us today to discover what an active and optimized Google My Business listing can do for your customers and company.


Backlinks are links from a page on one website to another. From the receiving end, these are often referred to as “incoming links” or “inbound links”, and from the linking side, they’re called external, outgoing, or outbound links.   And there are three reasons why Backlinks are important.
  1. It’s a factor that helps google and other search engines determine which pages should rank the highest for a given query.
  2. Links to your website can send you more visitors through referral traffic.
  3. Backlinks can help search engines discover your pages faster.
Now the easiest way to conceptualize backlinks are to think of them as votes. When a page receives a backlink, it’s essentially another website vouching for the content on the page and the more votes you get from credible sources, the higher the trust. Backlinks are important for both search engines and end users.  Backlinks help search engines determine how authoritative and relevant your site is on the keyword or topic for which you rank. Furthermore, backlinks to your website are a signal to search engines that other external websites are endorsing your content. If many sites link to the same webpage or website, search engines can interpret that that content is worth linking to, and therefore also worth ranking higher on the Google search results page. For many years, the quantity of backlinks was an indicator of a page’s popularity. But today, the focus is more on the quality of the backlinks.

Google Analytics and Google Search Console

Google Analytics and Google Search Console each provide different insights for your site. If capturing organic search traffic is important to you, there’s no source of feedback on your website search engine performance that’s more valuable than Google Search Console. Through your search console account, you’ll receive actionable SEO tips and advice directly from Google that you can use to boost your rankings with search engines. If conversions and user experience are important to you, Google Analytics is one of the best free tools for figuring out exactly how users are responding to every page on your website. You can monitor how much of your traffic comes from each source, including social media and referral links, and you’ll be able to direct your marketing resources to the most profitable traffic channels. When you place these insights together, you have a powerful overview! 

Few Final Thoughts

We hope you enjoyed this guide on answering the question, “what is SEO?” and various aspects behind what does SEO mean. There’s a lot to learn with SEO and we’re constantly adding SEO training and SEO course to help you learn and execute SEO in effective ways. Whether you are building a new site, redesigning an existing one, or want to assess your current web presence, we recommend that you contact us for a SEO services. The Gorilla Digital has the tools, resources, and expertise to effectively optimize your site for search engine rankings. We have a track record of successful experience in search engine optimization, and our work has brought success to numerous organizations and businesses. Our SEO experts are available to meet with you to discuss your organization’s needs. We look forward to working with you to make your website the most visible – and visited – in its market. Contact us to schedule a Search Engine Optimization consultation.